Engagement on all digital platforms is up, people want to connect with us.
In a recent posting, Alfie Jay, Managing Director of Algoa FM, shared some thoughts on why radio is a leading medium in times of crisis. With recent data being shared by Kagiso Media regarding listening habits during lockdown as well as reports of increased engagement on regional radio platforms, radio certainly seems to be turning up the volume on being a considered choice for information, companionship and entertainment.
Jay explains that in the news environment, radio is a trusted medium and doesn’t have to be first to share the news content, it is more important that the information is vetted and correct when going to air. Radio also wins because it is mindful of fake news and often has the ability to sketch context.
Using a variety of platforms, including FM, radio is portable. It is always on, and accessible on a variety of devices. Radio connects people and combats loneliness in extenuating times like these, the old adage “the radio is my friend” has never rung truer.
Regional stations have developed relationships with clients and the audience over the years and introduced the two to each other. The trust relationship, on both sides, makes a regional station part of the community. Not only do the on-air presenters live and understand the local life, they understand the nuance of the area and the people.
It seems like an opportune time to invest some time into regional radio, the audience is!